YIFA started its business from simple two-color press and slitting mill
Became the partner of Jingtian enterprise
Became the cartons supplier of Sedrin beer
Became the shareholder of Sedrin beer
Created the brand of “PALMLOVE”
Became strategic supplier of ABInbev
“YIFA” won the title of Famous Enterprise in Fujian Province， and “PALMLOVE” won the title of Fujian Famous Brand Product.“PALMLOVE” developed rapidly
PALMLOVE became the only designated household paper
in the 14th Games of Fujian Province. In the same year
“PALMLOVE” won the title of famous trademark of Fujian Province
“PALMBABY” baby diaper was officially launched
Invested RMB 500 million to build more than 280 acres of production and research base, 150,000 square meters of production workshop,100,000-level aseptic purification workshop for wet wipes and provincialfunctional wipes research center.
“ PALMLOVE” won the title of Chinese well-known trademark.
“PALMBABY” diaper proposed research and development of “Innovative Cobalt 60 Disinfection Process, Sterile and Healthier” technology, At the same time,we applied for a number of patents for diaper. It was unveiled at the 19th International Exhibition on Tissue Paper and became the focus of industry events.
With the brand of “PALMJOY”,
launched the adult diaper for “care for elderly” in the domestic market first
Won the honorary title of “Fujian Creditable Enterprise”
Entered the accelerated development stage of production,
supply and marketing integration by taking self-owned brand
as the core and taking domestic sales, port and export,
imE-commerce and ODM as the main sales channel
“Glory 20th Anniversary” of YIFA GROUP & NEW YIFA Group was established
Self-owned brand together with CCTV-7
and famous movie star Cai Ming to launch brand strategic alliance
“PALMJOY”Became the first hygienic product brand
in China to be filed through medical device production
Responded to the strategy of “The Belt and Road”
and exported the self-owned brand products to 35 countries and promoted the establishment of a global economic chain
Developed the operation idea of “Internet+ maternal and infant care” and sales revenue of the E-commerce platform exceeded RMB 100 million.
Opened a new retail marketing model and created the “Peach Black” and “Meifuer” maternal and child brands This show is by far the leading product innovation and brand operation
“PALMLADY” brand was officially launched, which focused on women’s health care
Focus on the world and the “PALMBABY” brand was based in the market has become the first best-selling Chinese health care products brand in Russia.
Made breakthroughs in channel innovation management and established PALMBABY Trading Company.Put forward a new mechanism of win-win cooperation, to achieve a win-win situation on the platform and channels.
To be compliant to the trend of economic industry
layout of new retail, strong supply chain system, open offline retail channels
“NEW YIFA, NEW JOURNEY”
-25th anniversary of founding of NEW YIFA GROUP。
Memorabilia: fight against the epidemic
and actively transform production in a hard core way